Super Legit Press Conference

One of my favourite classes this semester is our IMC (Integrated Marketing Communication) Course. Even though this class takes place at 8am… ON A MONDAY!!!! I still like it, so that should give you a good idea on what the course is like.

This week, we hosted a mock press conference. For those who don't know what a press conference is - Let me break it down for you :)

It is basically an interview given to journalists (the media) by a prominent person/company in order to make an announcement or just to answer questions.

For this class, we held a mock presence conference because we (Nestle Purina) wanted to announce an event we are hosting in late august.

We wrote a news release and even compiled a media kit. This media kit is what we would give to members of the press. It was a Purina One branded backpack with lots of Purina One Swag like a water bottle, lantern, Purina products - just everything you need if you participated in our event :)

As fun as this sounds - the key component here is attention to detail. There had to be consistency across the board. Whether we were writing something on paper, to a pdf file on a usb, everything had to be branded and had to show our key message.

What made me smile - is the name cards we made for ourselves. I felt that is what made the press conference feel real. We were all assigned roles and that was reflected on the cards.

Check us out looking fresh as ever! not bad for 8am eh?

(from left to right - Migs, Me, Rebecca & Maria)

And the second half of our class - looking oh so beautiful :)

(from left to right - Rachele, Lindsay, Fredo & Bhavukk)

I wished we did more fun assignments like this in our post-grad year. It gives you an idea of the real world and it's fun! Isn't that what school should always be like :)